92% of executives believe that engaged employees perform better!
Even before reading the above stat, we were aware of the importance of employee engagement. However, people still believe that simply organising some events or giving gifts to employees will do the trick.
Guess what? There's a lot more to employee engagement!
It runs at a deeper level. Employees should have a sense of belonging; they must know that their work is driving their personal and professional lives forward. Employees should be aligned with company's values. And like any other relationship, there should be mutual respect and affinity.
It might seem like a tough nut to crack, yet there are simple ways to keep the workforce engaged with branded merchandise.
Different ways to use BrandStore to procure company swag
Traditionally, brands used promotional merchandise for advertising. With time, its utility has evolved. While giving company swag does ensure internal and external marketing, there are a several ways in which companies can use it to strengthen the connection with employees. And, building BrandStore: an online company store, gives employees an easy access to all the merch.
Let's look at a few scenarios in which branded merchandise can come to the rescue:
1.Showcasing employee pride
Anita has been working with ABC Co. for the last three years and the company has enabled her personal as well as professional growth. Right from maternity benefits to childcare, ABC Co. has provided her with all the support that she needed to grow in her career. Because of the support, Anita has been able to balance her personal and professional life. She wants an opportunity to showcase her pride and gratitude. What could be better than flaunting great branded merchandise wherever she went!
An exclusive BrandStore, with all company branded merchandise, allowed Anita and several other happy employees like her to show their pride, thereby enhancing employee engagement in the company.
Watch the video to see how Siemens is using branded products.
2. Appreciating your team
Rajan is a department head in a multinational IT firm and his team recently executed a brilliant marketing campaign that gave an exceptional ROI. Having heard about the importance of recognition, Rajan wanted to give something special to all his team members. Giving any normal product would not make the feat memorable. He wanted personalised corporate gifts for his entire team. The company BrandStore came to his rescue.
The organisation gave a special coupon code to Rajan's team. They simply logged in to the online BrandStore, selected a product, personalised it with their name, redeemed the coupon code to avail their free gift. Within a few clicks, the order was placed and the gifts would be delivered to the employees' doorstep.
Employees should be aligned with company's values. And like any other relationship—there should be mutual respect and affinity. It might seem like a tough nut to crack, yet there are simple ways to keep the workforce engaged with branded merchandise.
3.Promoting company's values in hybrid work culture
RRR.Co is a manufacturing company that is focused on becoming carbon neutral. Their practices are environment friendly. Post pandemic, their production workforce comes to the plant and the others are working remotely. RRR wanted employees, both in-office and remote, to embody the value of sustainability in all actions.
It was done by providing eco-friendly branded merchandise on their corporate BrandStore. Employees were encouraged to get sustainable alternatives to day-to-day items like stationery, drinkware, bags, etc. from the BrandStore. These products were delivered to employees wherever they were located.
There are several such use cases that show the application of BrandStore in enhancing employee engagement and building a culture of appreciation. To know more about the BrandStore, let's get in touch.