Technology adoption has gained precedence in the last few years. All aspects of our lives have been touched by rapid digitisation. Over the last year, the pace of digitisation has been accelerated by the pandemic, creating a need for remote access to all essentials. The changing scenarios have shifted consumer behaviour in India.
As per the survey conducted by BCG, two of the most important factors were preference for time-saving products or services and the increasing interest in customised products. Needless to say that these trends impact the need, procurement and usage of customised promotional products in India.
We understand the change in the need for promotional products and keep updating our BrandStores accordingly.
Let's look at the few categories of branded merchandise that people are choosing in the current scenario:
1. Work from home products
It wouldn't be wrong to say that work from home is here to stay. A lot of organisations within India and around the world are adopting a complete or hybrid work from home model. It has led to an increased demand for products to support remote working like desk organisers, stationery products, laptop sleeves, laptop stand and more.
2. Fitness products
Although the hard way, people have understood the importance of good health. People are investing a lot of time in exercising and maintaining proper fitness, creating a surge in the demand for fitness-related products. Our several BrandStores feature products like fitness bands, sports bottles, sports apparel and yoga mats.
3. Eco-friendly products
We have understood the impact of climate change and the need for eco-friendly alternatives to day to day items. There are eco-friendly toothbrushes, up-cycled laptop bags, sustainable bamboo speakers, stationery products like paper, pens, pencils and so on on our BrandStores. These products might seem small but can make significant changes in a person's lifestyle and the health of our planet.
As per the survey conducted by BCG, two of the most important factors affecting consumer purchase patterns were preference for time-saving products or services and the increasing interest in customised products.
4. Technology products
Our reliance on technology has increased and so has the need for tech accessories. The average number of gadgets that a person uses each day has increased. People use laptops, smartwatches, tablets, Bluetooth earphones and so on. And to power these devices, one needs a good power bank and plugs. Our BrandStores have a wide range of tech accessories to keep your gadgets powered.
5. Music accessories
Music is a universal language and hence music accessories have become universal products. People are moving from the hassles created by wire to wireless devices like earphones and speakers. These wireless devices offer increased convenience and an enhanced audio experience.
We understand the change in the need for promotional products and keep updating our BrandStores accordingly. The BrandStore allows an organisation to source and distribute the promotional products using a single, easy-to-use platform without any minimum order quantity restrictions. You can understand it here.
You can leverage the changing patterns in promotional products and connect with your stakeholders. Let's get in touch.